Available · Lisbon, Portugal

Building GTM machines
& automations

Scroll
00 — About

GTM engineer.
Not a consultant.

I'm Bernardo Eguiguren — a GTM Engineer and AI-powered growth specialist in the field. I design and build end-to-end revenue systems for B2B startups and agencies: from Clay enrichment pipelines and AI-driven outbound, to CRM architecture and full-funnel RevOps automation. I sit at the intersection of commercial thinking and technical execution — building infrastructure that lets your team close deals instead of doing ops.

Specialty Full-funnel RevOps + AI Outbound, personal and personalized automations
Experience 2+ years · B2B SaaS · Agencies
Core Work Outbound systems · CRM architecture · AI automation · RevOps
Who I Work With B2B SaaS startups · Agencies · Growth-stage companies
Ways I Could Work Freelance · Part-time · Full-time
Contract Type Contract · Part-time · Projects · Full-time
Languages English · Spanish · Italian
Employment Type Remote Only
01 — Some Results
€400K+
ARR driven
to companies
50+
Clients helped
companies obtain
~6%
Response rate across
LinkedIn & Email campaigns
20h+
Saved per week for
BDRs, AEs, SDRs & CEOs
02 — Selected Work

Systems I created
and helped create

WF-001 · N8N + Lemlist + OpenAI
AI Reply Agent & Automated Demo Booking
A multi-part AI system that automatically replies and conversates with prospects from all outbound campaigns, classifies intent via LLM and autonomously books demos by checking live calendar availability — zero human involvement, 24/7.
N8NLemlistOpenAI GPT-4HubSpotGoogle CalendarSupabase VectorSlack
WF-002 · N8N + OpenAI + HubSpot
Automated Pre-Demo Research Documents
Triggered the moment a demo lands on the calendar — pulls CRM deal data, researches the company via AI web agents, synthesizes past notes and attachments, and delivers a custom briefing doc to the AE. Turned 45 minutes of manual prep into under 3.
N8NOpenAIHubSpotGoogle CalendarGoogle DocsTavily AI
WF-003 · N8N + Lemlist + Google
Monthly Campaign Performance Reports (Auto-Generated)
Pulls all campaign stats, computes rates, runs GPT-4 analysis, builds a formatted HTML report, converts to PDF, uploads to Drive, and emails to stakeholders — fully automated, monthly, zero-touch. Replaced 6–8 hours of manual reporting work.
N8NLemlist APIOpenAIGoogle SheetsPDFShiftGmail
WF-004 · Clay + HubSpot + Lemlist + N8N
Full AI-Driven Prospecting Pipeline
End-to-end GTM architecture with Clay: finding leads, classifying them, catching signals, prioritizing, enriching, segmenting, and personalized reaching out.
ClayHubSpotLemlistN8NApolloLinkedIn Sales Nav
And many more...
Inbound capture & lead scoring · Website form automation · CRM cleanup & governance · Multi-touch outbound sequences · Knowledge base agents · Reporting pipelines & dashboards
→ See full case studies on Notion
03 — Tech Stack

Tools I master

Lead Intelligence
Clay · Apollo · LinkedIn Sales Navigator
Outbound Execution
Lemlist · Instantly
Automation & Orchestration
N8N · Make (Integromat)
CRM
HubSpot · Pipedrive
AI & LLMs
LLMs · Perplexity
Data & Reporting
Google Docs · Google Sheets · PDFs
Communication & Ops
Slack · Gmail
04 — How I Work

From brief to running system

01
Audit & Diagnose
Map your current GTM motion, identify gaps, and find the highest-leverage automations for your stage and team size.
02
Design the Stack
Architect the full system — data sources, enrichment layers, outbound sequences, CRM flows, and handoff logic.
03
Build & Integrate
Build everything end-to-end inside your existing tools. Tested, documented, and ready to scale from day one.
04
Optimize & Hand Off
Monitor early performance, tune triggers and copy, then hand off with SOPs your team can run independently.
Ready to scale?

Let's build your
revenue engine

B2B SaaS · Agencies · Growth-stage startups

Want the full picture? See all case studies & system breakdowns →

Book a Free Audit → LinkedIn ↗ Full Portfolio ↗